Renowned innovator Bob Jackson once again reshapes the automotive landscape with his newest innovation. Re-tape®, a solution set to advance the reapplication of OEM automotive badges following Paint Protection Film, vinyl or bodyshop work.
When a vehicle receives PPF, vinyl, or new paintwork, its badges must be removed as part of the preparation process. During this process, the adhesive’s integrity is permanently compromised, resulting in the badge becoming unusable.
For years, the automotive refinishing sector has faced the same problem: How to re-attach original OEM badges after PPF, vinyl, or bodyshop work without a quick-fix look.
The old workaround – thin, hand-cut strips of tape –leaving badges sitting flat on a panel, misaligned, and instantly recognisable as a ‘quick fix’. Replacing badges is costly and wasteful, sending perfectly good OEM parts to landfill.
This common practice conflicts with the growing need for sustainable repair and refinishing practices.
It’s a small detail, but one that adds up across every wrap, repair and refinish in every automotive organisation, regardless of size and unit throughput.
Re-Tape changes everything. It allows badges to be re-attached with precision, with perfect stand-off, and consistent alignment, restoring the vehicle’s factory finish every time.
Better for business. Better for the planet.
By keeping original badges in use, Re-Tape reduces material waste, avoids unnecessary replacements, and prevents components from ending up in landfill, making every repair cleaner, smarter, and more sustainable.
Re-tape® transforms a disposable process into a circular one – saving materials, reducing waste, and maintaining badge originality.
“Replace the tape, not the badge.”
Post your badge to us.
Once received, we electronically check-in/document/cleanse/prep every badge, then custom cut and apply Re-tape® to the badge.
Your badge is quality checked before being securely shipped back to you, via APC Overnight (outside mainland UK shipping quotes upon request). Our target lead-time from receipt of badge to return shipment is 72 hours.
Reduce waste by reusing existing badges instead of replacing them. A smarter, greener solution for your business, Re-Tape® reduces your carbon footprint by 95% vs buying new OEM replacements.
ReTape® match original manufacturer adhesive standards - UV, heat, and wash-resistant- identical properties to the OEM adhesive.
Pre-cut patterns are technically exact for accurate badge alignment delivering clean efficient re-application.
Performs with OEM adhesion strength and weather resistance, for use on all PPF, vinyl, and freshly refinished paintwork without damage, preserving originality.
A pioneering figure in the automotive surface-protection industry, has built a career defined by innovation, integrity and technical mastery.
Founding Armourfend in the UK & US it quickly became the name popularised by those in the know as being ‘Armourfended’. Bob has over 30 years of experience developing all the necessary technologies that have shaped the automotive paint protection film sector.
As the leader at the helm of XPEL in the UK, Jackson maintained a strong and influential presence, forging an environment where collaboration, mentorship and solidarity could flourish. He openly shared his expertise and encouraged collective problem-solving, ensuring teams thrived even amid shifting organisational structures. Drawing on decades of hands-on experience—including his foundational work in developing the global paint protection film technologies and its processes—Jackson continues to shape the industry with solutions engineered for precision, sustainability and long-term value.
Building on this legacy of leadership and technical ingenuity, Bob Jackson now presents his latest automotive innovation — Re-tape® . Born from his deep understanding of adhesive technologies and the realities faced by PPF, vinyl and bodyshop professionals, Re-tape® delivers a precise, sustainable solution to a long-standing industry challenge. By reinventing how original automotive badges are reapplied, Jackson once again proves his commitment to practical innovation that elevates quality, reduces waste and supports a more circular economy.
Start using Re-tape® today and join a growing movement of professionals who are improving their standards by reducing their carbon footprint – across the UK, US, and beyond.
© 2026 Re-tape Limited | Company Registration No: 16634653 | VAT Registration No: GB 509 7836 54
